If you have a business but are not utilising email marketing, then you are not maximising the number of sales that you could be making. Email marketing is arguably the best form of marketing available, as it is free to send out messages, can be done very quickly, requires only basic, informal writing, and the response is instant. For all these, reasons, email marketing is something that you need to put in place in your business if you want to increase sales and profits.
Here are the best ways to use email marketing:
Use email on a regular basis – each email that you send to your list should not be a sales message. Instead, you should offer sound advice, tips and solutions to problems that your subscribers have. There is a balance that should be reached between proving information and blatant sales messages. If you get the balance right, your subscribers will be happy to read sales messages, providing you offer good content also.
Always link to a product or service – while each email should not be aggressively selling something, you should always leave a link to one product or service that you have for sale. This link can be made at the end of the email, so that all your readers can easily visit your website. If you fail to add this important link, you are throwing sales away.
Make announcements – the great benefit of email is that you make as many announcements as you want to. If you have a product that will be released in one months time, start to announce the release day, and offer snippets of information from the new product. This will create curiosity and build up tension in the mind of the reader. You can keep doing this as the release date gets closer. This is a great way to make lots of sales when you finally launch the product or service.
Answer questions – email is a great format for answering questions that are sent to you. As you are very busy with your business, there is never time to answer all the questions that are sent in. However, having one day a week of Q&A, via email, is very useful for you and your subscribers.
Make sure that you link the answers to your products, so that subscribers can gain more information and pursue their dreams further.
Promote affiliate products to your list – there are times when you will want to promote affiliate products to your list. You should do this sparingly, or you risk losing lots of your subscribers. Ensure that the affiliate product is a high quality offering and it will actually help your readers. Do not destroy your own reputation for the sake of making a few hundred dollars of commissions.
Build the relationship – the basic message is to build the relationship with your list. Speak in a tone that you would use with a good friend, and people will trust you. If you do this, you will be very successful.